"RamblinRover Luxury-Yacht" (ramblininexile)
08/24/2016 at 16:26 • Filed to: None
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"RamblinRover Luxury-Yacht" (ramblininexile)
08/24/2016 at 16:26 • Filed to: None | 6
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There’s actually a whole run of these “continental life” full pages from ‘67. Probably a more convincing pitch than “Buy the car
!!!error: Indecipherable SUB-paragraph formatting!!!
!”
JR1
> RamblinRover Luxury-Yacht
08/24/2016 at 20:08 |
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What I never liked and still do not like to this day about the 60s Continental is it was the start of a downgrade to the Continental nameplate. When Edsel Ford introduced the name and plate Continental it was supposed to be Lincoln’s most exceptional automobile. Why they moved down market I will never get.
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RamblinRover Luxury-Yacht
> JR1
08/25/2016 at 09:10 |
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Using the same sheet metal in ‘58 might be the true start of the start, or at least a warning, but that’s certainly an indictment. You can get what they were *trying* to do - eliminate the bottom rungs of the ladder (Capri/etc, Premiere) and make the whole Lincoln line synonymous with Continental, moving the whole line upmarket, but that only works if the very top of the market supports a whole line. Inevitably it can’t.
Even worse, they caught lightning in a bottle with the ‘61 design and had no idea whatsoever where to go from there. They tried for a few years marketing based on “don’t fix what isn’t broken”, and then half-assed a pseudo-radiator onto the design in desperation. At the end of the decade it was time to offer a more expanded range again, but the whole point of having a Continental badge had been completely lost.
Most modern Lincolns really ought to have an eight-pointed star on them, in short.